Top 13 Home Design Trends for 2018 Courtesy of West Chester Design/Build

Our Home Design Trends 2018 edition is finally here and our designers offer a quick rundown for all things home design in the new year! For your viewing pleasure here is our 2018 Home Design Forecast.

2018 home design trends

13. Bold Painted Shiplap

Thanks to Joanna Gaines, white painted shiplap has gained major popularity in homes across the US in recent years. In 2018, shiplap will remain a popular choice to add interest to a wall, but we’re expecting to see a new bolder take on this vintage farmhouse classic. Bold paint colors applied to shiplap will start replacing the white of 2017. We’re expecting to see much more dark blue shiplap and navy blue shiplap, and for the boldest homeowners even a black shiplap! Any of these colors will provide you with the warm tones necessary to create just the right amount of coziness for a room. Starting off our Home Design Trends 2018 list is Bold Shiplap at #13.

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12. Gold Accent Hardware

Some design styles from the 1980’s should remain in the 1980’s. Lucky for us, occasionally a vintage nugget is mined from the past and brought to you with a fresh spin. This is one that will rock your world, or at least your kitchen remodeling in West Chester! Gold Hardware Accents are coming back into style with a vengeance and will be here for a while. Expect to see plumbing fixtures, knobs and cabinet pull hardware, as well as lighting fixtures in gold finish in 2018. Gold Accent Hardware gives the room that precious pop folks are seeking, while also paying homage to the best decade ever!

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11. Black Doors

Whether it’s black interior doors or black exterior doors, this classic style will be seen all over pinterest boards this year. This is also an easy DIY project for most homeowners. Grab a can of black paint and re-do that one door that has nagged you for years. We think you’ll love it!

hex tiles

10. Hexagon Tile Flooring

Hexagon tile flooring, both big and small, will be installed as a fantastic choice for floors across america in the new year. We’re seeing it especially popular in classic carrara natural stone or honed black finish. Also, don’t forget how important the grout choice is. For these hexagon tiles (shown above) we recommend grouting with either white grout, grey grout, or even black grout.

pattern tile

9. Moroccan tiles in Mudroom/Laundry/Powder rooms

Moroccan patterned floors and backsplashes are bound to make a big impact in small spaces next year. Even the smaller rooms in your home can now get the respect they deserve with these bold tiles. This is a way to say…”You’re a small room, but you’re AWESOME!” Moroccan inspired patterns add a flavor to a room that will not disappoint in 2018.

coasta hardwood

8. Light Coastal Hardwood

Bringing the warm and relaxing moods of the beach straight to your home. light toned hardwood flooring, previously only popular in coastal area homes, will be sure to expand inland to homes across the country. Wide planks will remain the primary choice of homeowners seeking a more luxurious flooring look in 2018.

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7. Blue Kitchen Island!

If your friend is looking for a West Chester kitchen design & remodeling team in 2018, and they are debating on what to do with the island, encourage them to go blue! This not only adds a large pop of color to a white kitchen, but the color blue actually provides a calming effect in people. After a busy day at the office, having a soothing blue island in the center of the kitchen will help create a peaceful feeling as you prep for dinner. Since the kitchen is known as the Heart of the Home, this peacefulness may even flow throughout the other rooms of the home. We’re expecting blue islands to make a big splash in 2018. Whether its a darker navy blue cabinets with honed gold accents, or a lighter toned blue like the one shown above, you’ll be seeing more of these in the year to come.

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6. Modern Barn Doors

In the new year we are seeing sliding barn doors remaining popular, but with steps taken away from the traditional rustic barn doors in pursuit of a more sleek and contemporary style of glass, mirror, and even metal versions. These items make our Home Design Trends 2018 list as number six!

honed tile

5. Honed Finishes

High-shine is out and matte finishes will be all the rage in 2018. Popular materials will include matte soapstone countertops, honed carrara marble tiles, and even matte appliances!


4. Brick Patterned Accents

Need to add some character to your home in the new year? Just add thin brick veneer to a backsplash or mudroom floor! Brick offers lots of flexibility as you can run it in a straight pattern for a more traditional look, or get more creative and have it done in a 45 degree herringbone or basketweave pattern.

schoolhouse pendant

3. School House Pendant Lights

Rounding out the top three on our Home Design Trends 2018 list is School House Light. Modern farmhouse style is still going strong and we’re anticipating to see plenty of these schoolhouse style pendants over gorgeous kitchen islands next year.

nest 22. Smart Home features

#2 on our Home Design Trends 2018 list is Smart Home Features. More and more homeowners are looking to incorporate “smart home” technology into their living spaces. Our top features for 2018 are smart fridges, nest thermostats, and app controlled lighting.

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Our #1 Home Design Trends 2018 pick of the year is…

1. Marble Veined Quartz Countertops

Our #1 top pick for Home Design Trends 2018 – Is Marble Veined Quartz Countertops. If you’ve always wanted the look of marble countertops but resisted due to the possibility of staining or etching, quartz manufacturers have finally nailed the “marble look” with their products. Especially popular: slabs with large veins running throughout slab. Now you can finally have the authentic look of natural stone without the hassle of maintenance and fear of staining!

Apartment Staffing 101: Don’t Hire Nice People

Apartment consulting and staffing can be tricky business. Over the years, I have managed and hired hundreds of Leasing Agents. It can be tough trying to find the right candidate. Early in my career, I made many mistakes when it came to hiring.  Some candidates I thought would be great turned out to be all talk and no action, while others who I thought would be just “ok,” turned out to be excellent employees.

But one of the biggest mistakes I made was presuming that because a candidate was “nice,” that they would be a great Leasing Agent.  However, what I found is that while “nice” individuals are perfectly acceptable, all of the “great” leasing agents I ever hired were very “kind” people.

What’s The Difference Between “Kind” and Being “Nice”?

It’s a common misconception that being “nice” and being “kind” are the same thing. People tend to confuse the two. They are in fact two separate traits that can make a big difference in an employee’s performance.

Individuals that are “nice,” tend to be very polite, are well-liked, show common courtesy and are very personable. Most of the agents I come across fall into this category.

On the other hand, “kind” individuals are the ones that always show empathy for others, try to help wherever they can and always seem to put other people’s interest above their well being. This shows in their sales techniques (i.e., connecting with renters), their role within the organization, their willingness to help fellow employees and most importantly, their closing ratios.

3 Interview Questions for Hiring “Kind Individuals

A lot of clients ask me “how do I tell if someone is “kind” and not just being “nice.”? Well, there are a couple of specific questions I always ask that seem to do the trick:

1. Tell me about the last time you helped someone? 

This is somewhat of a trick question. A lot of candidates will quickly answer with something about helping a family member or a friend. But the ones that respond by saying they helped someone they didn’t know, tend to be very “kind” individuals.

2. Who is your role model (besides a family member), and why?

This tends to be a fun question to ask. However, the answer can sometimes be very telling. Most of the answers tend to be famous figures (Abe Lincoln, Washington, Beyonce), but with kind people, you will get great responses like Mother Theresa, Dali Lama, etc. But the best answer I ever got was Bill Gates. Not because of the money he made but because he is giving it all away to charity.

3. What does “empathy” mean to you?

This is a very open-ended question that you will get a variety of responses. Some individuals many not know the meaning of the word at all, which in itself will tell you something. But this question can tell you a lot about the candidate and how they will treat your potential renters and current tenants.

I see many people in this industry who are trained to be nice but fail to act kindly.  You can’t train kindness. However, you can hire it.  Hiring a “kind” candidate will help your bottom line as well as your organization’s overall success.

Author: Justin Cleary is an almost 20 year veteran of the Multifamily marketing Industry. He has owned and operated several multifamily focused businesses and startups including The Philly Apartment Company, The DC Apartment Company,  BlueSquare Real Estate & Property Management, LeaseUp and his latest venture, BreadBox (

ReMarketing – The Secret Weapon of Apartment Leasing

So you’re browsing the internet. Let’s say you’re on You view some items then decide to check the news over at Magically, you start to see ads for products you just saw on Amazon on the CNN site. How did they know? Is it magic? Some kind of sorcery?

No, it’s Remarketing.

Remarketing is a relatively new way of showing targeted ads to individuals that have previously visited your website – as they browse elsewhere on the internet. It has been primarily used by big retailers over the last couple of years with great success and now, could be a game changer for the multifamily marketing industry.

Remarketing & Apartment Marketing

One of the most significant deficiencies in the apartment marketing plan world has been brand awareness and website conversion.

Let’s say Jane Renter is browsing your website. She likes your building but isn’t ready to pull the trigger. She leaves and keeps browsing the internet. You’ve now lost her as a lead. You’ve spent considerable dollars and time to get Jane Renter to your site, only to see her leave without contacting you.

However, with Remarketing, Jane Renter will now start seeing eye-catching ads for your building on other sites she visits. This will increase your brand awareness as well as the overall conversion of your leads.


There are a variety of different benefits to utilizing a remarketing campaign as part of your communities overall marketing plan.


Instead of paying for ads to a broad audience, you can show ads to JUST visitors of your site.

Increase Brand Awareness

By increasing your brand awareness, you can keep your community at the forefront of renters minds throughout the “decision making” period.

Higher Conversion

Instead of having leads leave your site without any contact, remarketing entices renters to contact your community, which leads to substantial increases in percentage conversion.

If you’re looking for a way to convert more of your website traffic, raise your brand awareness and acquire more tenants, remarketing is an inexpensive and highly effective option.


Author: Justin Cleary is an almost 20 year veteran of the Multifamily Industry. He has owned and operated several multifamily focused businesses and startups including The Philly Apartment Company, The DC Apartment Company,  BlueSquare Real Estate & Property Management, LeaseUp and his latest venture, BreadBox (

Original Source: ReMarketing – The Secret Weapon of Apartment Leasing

The Annex Apartments in Brewerytown Philadelphia

We recently heard about these new places in the up and coming neighborhood of Brewerytown Philadelphia.

The Annex Apartments in Brewerytown. From the gleaming, modern fixtures to the tiniest service detail, The Annex @ Brewerytown was designed with you in mind. The Annex @ Brewerytown offers 2 and 3 bedroom luxury apartments. These units feature hardwood floors, stainless steel appliances, washer and dryer in each unit, 2 bathrooms per unit, and Private Parking.The Annex is redefining urban sophistication in an outstanding location. Head over the bridge to University City or stay and play in eclectic Brewerytown – either way you’re just minutes away from shops, unique dining, entertainment, arts & cultural activities, parks, schools and city attractions. Residents of The Annex enjoy all the amenities of our sister property Fairmount @ Brewerytown located on 31st street. Amentities include a Fitness Center, Business Center, Media/Community Room, Billiards Room, Storage Units, Concierge Service, Rooftop Deck & Dog Park, and room service delivery from The Flying Fish CraftHouse. Surround yourself with lifestyle and cultural resources that are unmatched. Stop in for a tour today!

Cats, small dogs, large dogs
No Breed Restrictions $150 deposit for first pet & $100 per additional pet – 3 Max
Parking lot
36 units, 3 stories, built in 2016
Patio, rooftop deck

Check out the listing on Zillow

annex apartments brewerytown